Marketing

White hat vs. black hat SEO; what to know

Making your site known to the search engines and the targeted audience is what SEO involves. Top spot sites on Google listings are probably optimized.

Two types of getting a site optimized are available. First, it’s a honest approach that is very much recommended for fairness. Second, is forcing things work as you like them to which is a bit unfair. White hat SEO is classified as the best option for all marketers. Search engines go with it and find no vice in it. On the contrary, black hat SEO involves some unethical and unapproved tactics. By using them, you are risking to get penalized by the search engines. With that said, it comes out clear that you get more permanent performance with White hat optimization. The moment your site gets detected by search engines for unfair optimization, you will be ranked low.white-hat-vs-black-hat-seo 1. Black hat optimization tactics

These are aggressive campaigns to get your site to the top spot no matter what it takes. When they are used, they often interfere with the set search engine rules. Surprisingly, they work just right to bring back returns. On the other hand, they are just but for a moment. If the moment is enough for you to get your returns back, black hat SEO is your best option. For all other marketers who are interested in constant traffic and growth in site performance, its nice idea to avoid these tactics. Examples of these tactics include;

  • Scraping
  • Keyword stuffing
  • Paid links
  • Blog spamwhitehat

2. White hat optimization tactics

As the color white suggests, it’s all about honesty and peace for all. There is nothing wrong with using white hat SEO. Search engines are on your side to defend what you got. There also two sides of the tactics used here. First, you will have to do a lot of research unto what exactly your clients and search engines want. After knowing these, you optimize your site for that and give it time to perform. On the better side; your site will continue to perform nice for long after getting the website optimization right. Most of the sites stick with this approach for safety purposes. After a while, they get their sites doing really good. Tactics here include;

  • Quality content
  • Link building
  • Nice web design
  • Guest blogging

3. Grey hat Optimization tactics

Sometimes it doesn’t have to be the extremes. It works by combining both two sides to come up with something ideal. Also, no one is completely perfect. You can be on the wrong side without realizing it. As much as we want to be right, you will get trapped once or twice. With the fact that grey is moderate of black and white, the biggest percentage of online marketers will use grey hat SEO.

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