Crowdfund Social -Effective Use Of Social Media For Crowdfunding Campaigns
The success of a crowdfunding campaign depends on many factors. The crowdfunding idea is of course the most important, but without strategies to effectively communicate the idea and build relationships with people that can support it, no success can be realized. There isn’t a single crowdfunding campaign launched on kickstarter, Indiegogo or any other crowdfunding platform that is known to have ever succeeded in raising money to meet its targets, without use of any social media strategy. Agencies like Crowd Fund Social agree it’s not even enough to simply use social media, but you should use it effectively in order to make significant impact on your campaign.
Create relationships in advance
In fact, social media efforts should always start way before the launch of any crowdfunding campaign. Prospective backers will need to know your brand in advance so that they can identify with what it stands for early enough before you do the crowdfunding campaign launch. Relationships are the basis from which crowd fund social reviews approaches potential backers and even relevant media reporters are critical, so expertise on social media to succeed on that area is critically important.
Facebook is a great social network to begin with and works for most type of crowdfunding campaigns. Even if you already have a Facebook page for your brand, it’s advisable to start a separate fan page to build support geared towards your crowdfunding efforts. That helps to avoid diluting your brand while with the new page you can also clearly tell how many people are likely to support your crowdfunding project. The fans sharing or commenting on that page better qualify as your prospective backers. The page can be linked with your twitter account so that posts can be automatically tweeted. Great content like the stuff put out by crowdfundsocial is important and should be created in advance and scheduled for posting at different times in order to maximize the impact and reach more audience. You could have a tweet scheduled for every hour or so.
Your crowdfunding social media marketing strategy should also help you create media relationship that will later come in handy for the launch of your crowdfunding campaign. Start your research to identify the media news reporters you should start following and connecting with. A valuable relationship is key, so make sure you have something to offer for news reporters and their editors. Use twitter where you can find most journalists and learn about them first before communicating anything with them. Get to know the stories they like most based on what they tweet, and if you intend to do a PR outreach you can use crowdfund social reviews website to make sure there is a link between your campaign and stories or issues they value. Pitching your campaign around popular trending current issues can work in most cases, because most reporters are likely to be writing about the same.
Measuring means managing
Planning, implementation and management of social media strategies for crowdfunding purposes demand a lot of efforts. A customized approach, project positioning and intensive promotion are all critical aspects. Whatever is done must be measured in order to track progress, the pros at crowdfund social work with you so there is no management without measuring. So you need to work with experts that can do everything for you and use the right tools to measure and prove tangible results are being achieved for the success of your crowdfunding project.